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Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
The high-performing Global Business Solutions Monetization Strategy & Operations (MSO) organization is essential to enabling TikTok's advertising business growth. We partner with business leaders in strategy setting, revenue planning, sales & client incentive policy-making, driving operational effectiveness in tooling and sales processes, and ensuring productive partnerships cross-functionally.
The Commercial Incentives Strategy & Operations Manager will be joining the MSO Commercial Incentives pod, responsible for developing the strategy, policy, and implementation of our regional incentives including yearly trading deals with top advertisers, short-term incentive programs, and industry & competition insights. This role focuses on leading key strategic and efficiency projects across Europe and globally, providing leading industry insights, and working cross-functionally to enable our Trading team as experts in our entire trading and incentives cycle and processes.
You will collaborate extensively with cross-functional teams to define and implement strategic guidelines and policies, change management initiatives, end-to-end system development, and ad-hoc projects. We're looking for a critical thinker who can spot bottlenecks, identify ways to remove them effectively through data and qualitative research, and execute the planned changes with a clear timeline to delivery.
Key Responsibilities:
- Drive pan-European and global programs end-to-end, across key topics including Commercial incentives strategy and policy setting, program efficiency and process optimisation, operational excellence.
- Lead external and internal market research on industry and competitor benchmarking, advertising agencies landscaping, ads products/emerging tech, with emphasis on new insights generation and evolving trends.
- Analyse internal data to assess key trends, opportunities, and risks and play a role in the systemization and automation of all our commercial incentive programs.
- Liaise with MSO HQ team (based in Beijing) to ensure alignment to global policies and coordination of global/regional priorities and road maps.
- Cross-functional collaboration and business partnering (e.g., Trading, Product, Finance, Creatives, Legal).
Qualifications
Minimum Qualifications:
- Proven experience in a fast-paced company - high growth start-up, management consulting, investment banking, tech platforms, etc.
- Experience using data to create compelling stories that communicate key messages across the organization and influence various levels of management decision-making.
- Ability to manage end-to-end programs with full lifecycle ownership and change management skills.
- Proficient in Microsoft Office and/or Google Suite, especially Excel and Google Sheets.
- Familiarity with major sales CRM platforms (e.g., Salesforce) and Ads Platforms (e.g., Google Ads Manager, Facebook) is a plus.
- Excellent communication (verbal, written, and presentation) skills in English are essential for this role's success.
- Fast learner, ability to independently multi-task, prioritize, and manage time effectively.
- Experience working cross-functionally with various internal teams, including Trading, Legal, Finance, Sales, Systems, and Product.
Preferred Qualifications:
- Experience with data visualization software, BI tools, or SQL is a plus.
- Knowledge, understanding, or experience working in an adtech environment would be a great benefit in this role.
- As we are an EMEA based business, any additional language skills would be a plus.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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