The Focus of the Role:
As Equipment Editor, you will lead and manage golf equipment content for todays-golfer.com, working with the Digital Editor to set the strategy for our equipment section. Your work will help to increase users, sessions, overall page views, number of pages viewed per user, and dwell time across the category, while ensuring the rest of the equipment team understand and follow that strategy.
Ideally a passionate golfer playing to a high standard, you will be engrossed in the world of golf equipment with a deep-rooted knowledge of the category. You’ll be able to identify clubs, old and new, at the drop of a hat and explain, in detail, the differences between them, the key technologies, and their performance data on test in layman’s terms for our readers and viewers. You’ll be confident reviewing golf equipment, from metal to balls, lasers to shoes, and have a clear vision for the future of Today’s Golfer’s testing and review methods to ensure our equipment coverage leads, not follows, for our global audience.
You’ll be an experienced and published writer who, ideally, has experienced working in the golf industry, whether that be as a journalist, in PR or as a golf professional, keen to manage a constantly growing and evolving team of fellow equipment aficionados and set the standard for them to follow.
You’ll also have a keen eye for e-commerce, working alongside our dedicated team to offer our audience all the information and opportunities they need to make an informed buying decision at the best price.
This role can be flexible with location, however there would be a requirement to attend the Peterborough office at least twice a month for team collaboration.
Key Responsibilities:
- Be obsessed with golf equipment at all levels, displaying a depth of knowledge that stands you out from the crowd
- Work with the Digital Editor and equipment team to set and manage the Today’s Golfer equipment testing strategy to ensure we remain industry leaders on the topic and the go-to resource for authoritative, honest, accurate reviews and buying guides
- Be an innovator, constantly coming up with new ideas that follow the lead of our robot testing of golf balls, to enhance our reach and authority
- Work with the news editor to ensure we are first to the biggest golf equipment stories
- Build relationships quickly with key industry contacts and trusted sources to gather insights and exclusives and ensure we have access to samples for all testing and review requirements
- Ensure we are aware of and attend equipment launches and events around the world and create industry-leading multi-platform content
- Be able to think on your feet and act calmly under pressure if situations change to ensure we still produce what is expected of us as a brand
- Control our content and ensure the delivery of all words and pictures is as agreed, accurate and of the highest standard before publication
- Manage the equipment team calendar to ensure everyone knows what is expected of them and when
- Manage freelancers, including photographers and videographers, with clear briefs and deadlines
- Edit and sub equipment team members’ copy and feed back to aid their development
- Interview relevant personalities and representatives, from players and Tour staff to heads of R&D and CEOs of brands
- Work with the Digital Editor and equipment team on social media strategy and our video content plan
- Work with the Magazine Editor and Digital Editor to ensure online content can be easily repurposed for print to keep things efficient
- Manage budgets throughout the production of equipment content to ensure we stick to agreed numbers
Editorial Planning -
- Become an expert in Monday.com and carry out all planning using this tool
- Learn best practices that could work for other titles/markets
Representing Today’s Golfer -
- This role has exposure to the wider golf industry, liaising with PRs, peers and others. There is an expectation that this duty will be always carried out responsibly and professionally
- This role will include travel and out-of-office-hours work throughout the year
What You'll Bring:
- You are a natural leader, comfortable managing and developing experienced writers and newcomers to the industry, along with implementing and overseeing a strategy
- You have a good working knowledge of a CMS, Microsoft Office products, along with photo and video editing programs and apps
- You have a passion to create equipment content and ensure content serves a diverse audience
- You know which trends are currently affecting the market - you know what our readers want, have a good feel for the industry, have in-depth specialist knowledge and can also prepare content in an appealing and understandable way for our users
- You display excellent knowledge of SEO and how to make content sing for Google Discover, Google News and Apple News, with a capability of explaining it to others
- You will already possess a wide-ranging contacts book in the golf equipment industry and be up to date with current trends in golf and media
- You are familiar with common content KPI and can use them to evaluate the performance of your content
- You have a collaborative mindset, can-do attitude with a willingness to get involved and a hunger to learn more
- You have proven, high-level writing and editing abilities, along with other key communication skills
- You plan and execute meticulously, following strategy, editorial guidelines and SEO advice
- You can create basic imagery to support written content using a smartphone, with a willingness to develop this skill and learn basic editing skills
- You can create basic video to support written content, with a willingness to develop this skill, and are confident appearing on camera
- You have excellent knowledge of social media platforms and their best-case uses and will know how to make news content sing on our channels, aiding clicks, interaction and growth
- You have excellent time management as well as an understanding of prioritisation, are self-organised and have a hands-on mentality
Desirable but not essential!
- An active golf playing handicap of single figures or better
- You have a golf club membership or access to facilities where you play and practice regularly
Closing Date: Sunday 5th January
